Marketing research of enterprise activities on the market of advertising services

Abstract

In the current business environment, the importance of marketing should not be underestimated. A large number of marketing tools and functions as a result has led to the emergence and functioning of a significant volume of individual areas of marketing activity, which in the end are all aimed at offering consumers and meeting all their needs. Given the rapid pace of market development and continuous improvement of technologies, consumers have many opportunities to choose services and products that can meet their needs as much as possible. A significant saturation of the market with information resources minimizes the prediction of consumer behavior, so to be able to predict it, an enterprise needs to have the maximum amount of marketing information.