STUDY OF THE RANGE OF PLANT-BASED DRUGS FOR LOCAL USE IN OTORHINOLARYNGOLOGY PRACTICE AND DENTISTRY

Abstract

The product policy of manufacturers of locally acting pharmaceutical products used in dentistry and otorhinolaryngology is based on studying the domestic pharmaceutical market, conducting a detailed analysis of the assortment of medicinal products with the aim of its constant updating, profitability, and searching for new high-profit medicinal products. With each passing day, more attention is being paid to locally acting medicinal products that directly affect the pathogen of the disease and alleviate changes resulting from the course of the inflammatory process. Therefore, we conducted a marketing analysis of the domestic market of locally acting medicinal products used in dentistry and otorhinolaryngology. The aim of research was to study the range of plant-based drugs for local use in otorhinolaryngology practice and dentistry available on the pharmaceutical market of Ukraine.